Privacy Policy

Dear Parents,

This Privacy Policy describes the information collected by Lipa Learning s.r.o. (‘LL’, ‘we’, ‘us’ or ‘our’), as data controller, through our mobile applications, websites, and related Lipa Land accounts, and how we use that information.

First, we want to be as transparent as we can: we are here to provide you and your child with a unique learning adventure, and we collect personal data solely to allow you the best possible educational experience.

Personal data is collected only with your knowledge and only for the means of improving our services. You can send us a request at any time to delete your personal data and we will do so. However, your e-mail address is connected to your Lipa Land account. If you ask us to delete your e-mail address, it will be necessary to delete your Lipa Land account as well.

We never sell or rent personal information, and we ensure none of our partners do either.

The analytic tools we use are to help personalise your child’s learning. These tools are in compliance with our Privacy Policy guidelines.

We strive to fully comply with the Children’s Online Privacy Protection Act (COPPA). We're parents too, so we understand that you want your children’s privacy protected as they play and learn—just like we do. To learn more about COPPA, you may reference this simple one-page informational guide from the kidSAFE Seal Program:

Collection and Use of Personal Information in Lipa Land

A Lipa Land account is intended for parents, teachers, and legal guardians to use in connection with their children.

If you would like to view information collected through the Lipa Land account, please contact us at:

You can request to close your Lipa Land account by contacting us at: Closing an account must be requested by the email provided at the time of registration in order to protect your privacy. If you decide to close your Lipa Land account, all stored data will be erased as soon as possible.

The following is a description of the personal information that Lipa Learning s.r.o. may collect from you and how we use that information:

Your email address

By creating a Lipa Land account (and in so doing, providing your email address) you acknowledge that you may receive communications related to your account, the service, and our other products and services, including without limitation:

  • We may send you an email confirming your account creation or otherwise related to your account.
  • We may send you an email giving you notice of our information collection practices.
  • We may send you emails when your child achieves certain milestones in the Lipa Land account, such as passing a level.
  • We may send emails containing information about the Lipa Land account such as parent tips, availability of new apps, or price promotions.
  • We may send you emails regarding other educational products developed by Lipa Learning.
  • We may alert you if there is an issue with your account or any other circumstances that could result in a disruption of service.

At any time, you may choose to stop receiving promotional email communications by clicking on the unsubscribe link at the bottom of any email. We will honor your request to remove you from the list in a timely manner.

Your child’s name (username)

Your child’s first name or username serves only to help you distinguish between different child profiles in Lipa Land. The username must not be a real name; it should be the child’s first name only or a fictional nickname, and must not include the child’s surname/family name. The child’s username is used solely for the purpose of personalising the learning process for your child and the progress reports for you.

Your child’s birthday and gender

While a specific birth date is not required to use Lipa Land, your child’s age and gender information will serve only to determine personal recommendations of appropriate games or other educational activities.

Profile picture

The profile picture serves only to help you distinguish between different child profiles in Lipa Land.

No child’s profile pictures will be disclosed, shared, or provided to third parties.

Individual learning progress

Because a Lipa Land account allows us to track your child’s learning progress for you, we collect data on each child’s usage of apps associated with individual accounts. This data provides you with information about educational progress in our games, as well as helping us evaluate the efficacy of our interactive curriculum and improve our services for children’s education.

The information mentioned above are being collected in order to provide you Lipa Learning´s games and services under the Terms of Service, i.e. to provide all users of the games and services their connection with their account and to join the profiles.

Children’s Online Privacy Protection Act

Our child-directed mobile applications comply with the Children’s Online Privacy Protection Act (“COPPA”). Except as explained above, we do not knowingly collect personal information from children under the age of 13. In the event that a user identifies themselves as a child under the age of 13 through a support request or through any feedback, we will not collect, store, or use any personal information of the user. Any previously collected information will be deleted in a secure manner.

If you believe that a child under the age of 13 has submitted any personal information to us, please contact us at: so that we may delete it.

When applicable, you also have the right to review your child’s personal information any time, or to request that we stop the further collection or use of your child’s information.

Children Under the Age of 18

Lipa Learning s.r.o. requires that a parent or legal guardian manage each Lipa Land account. A Lipa Land account is not intended to collect personally identifying information from any person under the age of 18 and is intended to be used by parents of children and in association with such children.

Sharing of Your Personal Information

No child’s personal information will be disclosed, shared, or provided to third parties and will not be used to advertise products to you or your child.

Third Party Service Providers

We use technologies like cookies (small files stored by your browser), web beacons, or unique device identifiers to anonymously identify your computer or device so we can deliver a better experience. Our systems also log information like your browser, operating system, and IP address, but are not designed to associate personal information with your activities (such as pages you view or things you click on or search for).

Lipa Learning may use tools or third party analytical software to automatically collect and use certain data including, but not limited to: unique device identifier or other persistent or non-persistent device identifier (“Device ID”); device software platform and firmware; mobile phone carrier; game progress, time used playing, score and achievements; other non-personal data as reasonably required by us to enhance the service and other LL products for you.


When you play our games, we gather anonymous usage statistics such as session length or country. We also gather in-game events such as starting or finishing a level to evaluate your child’s educational progress.

Google Analytics

Google Analytics is a web analytics tool that helps website owners understand how visitors engage with their website. Google Analytics customers can view a variety of reports about how visitors interact with their website so they can improve it. Google Analytics collects information anonymously. It reports website trends without identifying individual visitors.

Server Hosting

In order to serve you, we store collected data on a server-hosted space. Their use of information is limited to these purposes, and subject to agreements that require them to keep the information confidential. Our vendors provide assurance that they take the considerable steps to safeguard the data they hold on our behalf, although no security or encryption method can be guaranteed to protect information from hackers or human error.

The kidSAFE® Seal Program

Lipa Learning s.r.o. is a proud member of the kidSAFE® Seal Program, which is an independent certification service and seal program that reviews and certifies the safety practises of child-friendly websites and applications, including kid-targeted game sites, virtual worlds, social networks, PC and mobile apps, web-connected devices, and other similar online and interactive products. Go to for more information.

No Ads in Applications

We do not use any advertising services inside of our applications for children.

Final Words

This privacy policy was last updated on 18.4.2019 and may change or be updated. If we make any material changes to our policies, we will place a prominent notice on our website or in the application. If the change materially affects registered users, we will notify you more prominently, such as via email communication or other forms of communication, if permissible. If material changes will impact our handling of personal information collected from children, we will first notify and obtain verifiable consent from a parent or legal guardian.

If you have more questions about Privacy Policy please contact us at: or:

Lipa Learning s.r.o

Lipa Learning s.r.o.,
Palmovka Open Park IV.,
Voctářova 2497/18,
180 00 Prague 8,
Czech Republic